Property review
Walk the home with a buyer’s eye and identify what should be addressed — and what should be left alone.
Selling your home
A thoughtful plan.
A stronger position.
Your home holds a story, and selling it comes with decisions that deserve care. Together, we’ll build a plan around the property, your priorities, and where you want to go next.
Before the sign goes up
Start with what this move means for you.
You may be ready for a change, planning a purchase, or still working out whether moving makes sense. Our first conversation is about your timing, your concerns, and what you need the sale to make possible.
From there, I’ll help you understand the market, decide what preparation is worthwhile, and present the qualities that make your home distinctive. You can expect candid advice as we work through pricing, offers, and the details of closing.
The selling journey
A clear strategy from first conversation to sold.
Explore each stage. The process adapts to the property, the market and your timing rather than forcing every home through the same checklist.
Stage 01
Goals, timing and market position.
We start with the property, your priorities, the likely buyer pool and the market conditions that will shape the strategy.
Prepare with intention
Not every improvement adds value. The right ones remove hesitation.
Preparation should sharpen the way a buyer experiences the property without creating unnecessary work or expense for the seller.
Presentation
Coordinate cleaning, repairs, styling and staging around the property’s strongest architectural and lifestyle qualities.
Visual story
High-resolution photography, cinematic video, floor plans and select aerial or immersive media create the first impression before a showing is booked.
Launch plan
Pricing, timing, copy, advertising and buyer-agent outreach are aligned before the property reaches the market.
Positioning
What is your home really competing against?
Past sales matter, but buyers do not shop in the past. They compare your home with what they can purchase now.
Pricing strategy considers recent evidence alongside active competition, condition, presentation, location, buyer psychology and the amount of choice in the market. The objective is not simply to choose a list price — it is to create the strongest possible position for the launch.
The Sotheby’s International Realty marketing edge
Local presentation. Global reach.
Every listing is supported by the Sotheby’s International Realty network and a marketing platform designed to extend property exposure beyond the local MLS® audience.
Network
Two flagship property platforms. One international network.
Listings are showcased through sothebysrealty.ca and sothebysrealty.com, then distributed through the broader Sotheby’s International Realty website network and mobile ecosystem.
Digital reach
Marketing built for where buyers actually look.
Digital campaigns can include social advertising, Google display, YouTube, Apple TV and immersive property media alongside traditional print and direct marketing.
Accountability
Visibility into the work being done.
Folio™ provides a private client dashboard for clear, ongoing visibility into marketing and sales activity throughout the listing, with additional partner-site reporting available through Listrac.
Property brochures
Professionally presented property brochures can combine photography, narrative detail and premium print, with select campaigns eligible for broader distribution through the Sotheby’s International Realty network.
Direct email marketing
Targeted email campaigns can be built around the property, local neighbourhood and surrounding buyer audience.
Immersive technology
Campaigns can include videography, 3D or virtual-reality experiences, the Sotheby’s International Realty mobile app and Apple TV exposure.
Social media
Facebook and Instagram advertising, YouTube distribution and broader digital promotion can extend a property beyond traditional listing channels.
Reporting & accountability
Folio™ provides a private client dashboard for marketing and sales activity, while Listrac reporting can provide view and inquiry data for partner-site exposure.
Selected global media & property platforms
The journey can extend far beyond the local market.
The seller presentation supplied by Sotheby’s International Realty Canada highlights a network of international media, luxury-property and technology platforms used to broaden qualified exposure.
Marketing channels, placement, eligibility and availability vary by property, price point, campaign and market. Select opportunities are optional and additional costs may apply. Partner platforms and program availability may change over time.
Offer strategy
The strongest offer is not always the highest number.
A good negotiation looks at the complete structure of the offer and how reliably it can carry you to closing.
Price
How the number compares with market value and competing interest.
Deposit
The size, timing and strength of the buyer’s commitment.
Conditions
Financing, inspection, sale-of-property and other contingencies.
Closing
Whether the date supports your purchase, move or next chapter.
Inclusions
What stays, what goes and where unnecessary ambiguity can be avoided.
Execution
The buyer’s overall ability to perform and move cleanly toward closing.
Start before you are ready
You do not need a listing date to start building the plan.
If you are six months away, deciding whether to renovate, coordinating a purchase, managing an estate or simply trying to understand value, the useful conversation often happens well before the sign goes up.
Request a confidential consultation →Complimentary & confidential
Home value + marketing consultation.
A private two-step process designed to give you a realistic view of value, positioning and what I would recommend before bringing the property to market.
30-minute in-person walkthrough
See the home in context.
We walk the property together, discuss upgrades, condition, layout, timing and anything that may influence value or marketability.
Typically ready within 72 hours
Your private CMA + marketing presentation.
You receive a tailored comparative market analysis, pricing and positioning discussion, and a recommended marketing approach for your property.
Request a walkthrough
No obligation. Just a clear starting point.
The consultation is complimentary and confidential. You do not need to have a listing date in mind.